Qatar’s First Ever LEGO Festival Comes to Doha Festival City
Experience LEGO like never before– only at Doha Festival City
1 July 2019 Doha, Qatar -- Doha Festival City, Qatar’s unique, world-class retail, entertainment and dining destination is hosting the first of its kind LEGO Festival from 30 July 2019 to 17 September 2019. The festival will feature six LEGO activities in 4 different zones spread across Festival City and will have a variety of experiences from creative brick building to instructed challenges and physical activations for visitors to engage with. LEGO Friends Zone, is where participants can meet and engage with five exploring, creative, funny and quirky characters; Andrea, Emma, Mia, Olivia and Stephanie. Located in the atrium node, ground floor. The activity will also feature a photo booth, a silent disco where they can dance away and a creative station where visitors will be instructed how to create a LEGO heart that will be added to a giant heart display, growing over time, leaving a piece of their LEGO heart in Festival City. The LEGO Duplo activity, located in the centre court at the ground floor caters for the youngest of visitors and lets them unleash their unlimited potential, learn through play and engage with their family. Toddlers can build pits, build tables, and a Duplo train all set in a park themed set up. LEGO Technic + Architecture, also located in the Centre court at the ground floor is for the more experienced builders. Patrons get to experience building and racing LEGO cars as well as add to the ever-growing LEGO skyline with their own skyscraper tower. They can also take a picture on the podium with the LEGO Champions Cup. The LEGO Jungle activity and will be located at the Centre court on the first floor, where LEGO goers can experience a LEGO zoo, with life-size forms of several animals. LEGO Ninjago, located at the entertainment node and will test guests’ abilities to tame the Dragons and become a master, take on the Ninjago challenges, or perfect your build skills in our brick arena. Designed for kids who love adventure, this zone allows the Ninjago theme to come to life with a rustic ninja backdrop, dojo for training and huts for Dragon challenges. The Lego activities is free of charge for Doha Festival City shoppers. Registration desks are available in each activation area and open between 2pm and 10pm daily. Robert Hall, General Manager, said, “We are incredibly excited to host Qatar’s first LEGO Festival. It is a wonderful opportunity for us to interact with our guests through igniting our guests’ Imagination, by giving them a fun experience where families can engage with what the LEGO Brand values in a creative way, in a caring environment by learning through a quality product such as LEGO. Doha Festival City looks forward to welcoming all visitors from different ages to the LEGO Festival.” About Doha Festival City Doha Festival City is Qatar’s preferred destination for shopping, entertainment, and dining. Bringing several firsts to Doha, this incomparable mall –is one of the largest such developments in the Middle East, offering almost a quarter of a million sqm of leasable space, providing something for everyone, and creating exceptional and memorable experiences with each and every visit. Doha Festival City is home to famous brand names in retail, many of which have made their Qatar debut; including Harvey Nichols, Charlotte Tilbury, Kiehl’s, Dior Beauty Boutique, and ACE. It also houses the country’s only IKEA which has been open since 2013. There are over 100 places to dine and relax including restaurants, cafés and casual dining outlets, from brands that are unique to Qatar including Jamie’s Italian, Café Coco, 800 Degrees and Aimee’s Cafe. Doha Festival City has the country’s biggest world-class entertainment offering including a unique mix of indoor and outdoor attractions–from Qatar’s first VOX 4D cinema complex with 18 digital screens Theatre by Rhodes, to green spaces for outdoor exercise and Outdoor Leisure Trail cycling and three unique entertainment parks, including Angry Birds World, Snow Dunes, and Virtuocity. The world’s first Angry Birds WorldTM , introduced and developed by the leading location-based entertainment company Trimoo in partnership with Rovio Entertainment, opened in Doha Festival City in May 2018. The park is an unparalleled family entertainment destination, inspired by the global gaming sensation and the blockbuster movie. VIRTUOCiTY™ is the region’s first dedicated gaming hub that merges the virtual world with the real world. Opened in December 2018, this entertainment park is equipped with full motion racing simulators, escape rooms and an astonishing multipurpose eSports arena. The venue offers an immersive digital experience for teens and adults. Snow Dunes ™ is the first indoor snow park that will open in Qatar, featuring a castle inspired by authentic Qatari architecture. It is based on an old folk tale about a wave of cold coming in the spring and covering the ground with a white mantle. The park uses state-of-the-art technology to produce snow-white ice at temperatures of -4 degrees Celsius.